The ISTE Effect

Updated: Dec 31, 2021

There is a certain feeling, a certain effect, that going to ISTE has on the majority of the attendees. Sometimes you can see it in their glazed expressions or hear it in the animated conversations as they walk by. The hordes of people come, and then the hordes of people go, and they leave with more commonalities than just their new box of tech tools and vendor swag. Sometimes, going to ISTE reminds me of the weeks just after having a baby…you’re happy but exhausted, you want to remember everything everyone has told you, and your focus is making connections with another human being. It’s difficult to explain the ISTE effect to someone who hasn’t been there, but there are a few overarching reactions you can see wherever you go.


Exhaustion


No matter what role you have at ISTE (attendee, presenter, vendor…) you leave in a haze of complete and utter exhaustion. I was sitting, chatting with my friend Cassie Reynolds who was a first timer, and the look of “I need a nap” was written all over her face. I could tell that it was approaching the time that she needed to leave, but getting up was going to be difficult. The struggle was real. While I think that the level of exhaustion is exponentially higher for first timers, I found myself with a fog around my brain by Wednesday afternoon that I couldn’t shake regardless of the extra expresso shots I was adding into my Starbucks. The amazing Barry Haines asked me to sit and chat about some ideas he had, and I was trying. So. Hard. Had he actually picked my brain, he would have found nothing there. I stared at him with a completely blank expression. I wanted to so badly to say something intelligent, inspiring, and truly helpful, but the more I tried to think, the louder the backfire and clunking noises in my brain became. I did the only thing I could muster at the time and tried for a coherent sentence. I’m pretty sure the sentence had words. Whether they were coherent, well, not sure I reached that goal either. I counted the fact that I don’t think I was drooling as a win.


Learning, even learning about something we are passionate about and challenges us, works our brains into a frenzy. Couple that with the 20K steps Fitbits around ISTE were counting, and you may find that you are the most tired you’ve ever been. But, it’s a satisfied, elated tired. The best kind of tired. When you feel like yea, I just rocked being here and I can’t wait until I can be tired like this again.


The Inspired Glow


This is typically accompanied with a look of awe or a huge teeth baring smile.

It would be difficult not to be inspired at least once during ISTE. Whether it’s in a session or just in speaking with another attendee, there are multiple opportunities to find inspiration. While I wasn’t able to see her keynote because of another previously planned engagement, I heard cries of wonder and excitement regarding Jennie Magiera‘s keynote with words like “life changing”, “empowering”, “inspiring”, and “amazing” (which doesn’t surprise me because Jennie herself is phenomenal). Evan Abramson told me that after