Our brains love stories. Especially stories filled with drama and intrigue, a villain, a hero and other pieces that make us talk excitedly and retell the story to others. It’s why so much of our history is built in stories. But stories can be like playing telephone. The first story that is told is often not how it’s told the 22nd time as it tends to change a little bit every time somebody gets a hold of it. When stories are told for entertainment value, this can make the stories more interesting and engaging, but when their purpose is to pass information, this can make them unreliable and potentially dangerous.
I’ve spoken about the importance of communication before in The Importance of Communication in Climate and Culture. Communication and transparency are imperative for an organization not only because it provides people with a common ground for building a strong culture but also because trust is the foundation for relationships and part of building trust is having clear communication.
When communication is lacking, people will take little pieces of information that they do have and they will create their own story. It’s human nature. We pull pieces and create a whole picture with any bits we have. Usually, because our brains tend to think in the negative, the stories will not be complementary and sometimes the people that end up the hero and the villains are maybe not the people who should be in those places at all. But our brains love stories and all the pieces of the hero’s journey and if we’re not communicated with we will make up that story with the information we do have instead of seeking to understand. These stories may then include biases and assumptions and create a single story that may not include actual facts.
As an educator and an entrepreneur I am a huge fan of branding for this very reason. I don’t believe branding to be as much of a marketing ploy as it is a way to communicate. For example, the reason that I wrote Divergent EDU was because I was so afraid of the Hierarchy of Needs for Innovation and Divergent Thinking to be used as a compliance tool for teachers when it was really meant as a way to provide support. My brand is how I tell people what I believe in and how I operate. It’s based on my purpose and my core beliefs. And if I did not communicate this information I would run the risk of people making up stories about me that weren’t true and it would be my own fault for not communicating because I failed to give them the information they needed for a complete story and instead set them up to use their assumptions and biases to fill in those holes instead.
The same premise holds true for any individual whether it be a teacher leader, student or any organization, classroom, school or district. If you don’t find a way to communicate who you are and what you are about or why you do the things you do, be prepared for people to make up their own stories. Then, be prepared for a game of telephone where the first story that is told is made a little bit more dramatic and misunderstood a little bit more until it has reaches a group of people. What we want people to believe can be hampered by the desire for a good story with heroes and villains and monsters and drama. Clear communication that builds trus